Among Motorola’s MWC announcements was the confirmation that it is working on a smartwatch, to be released in late 2014. It’s the first time the company has returned to the concept after the MotoACTV, which was a device that boasted unshaking faith in its small fan-base, despite lacklustre sales.
It’s no surprise that Motorola is taking this route. 2014 is expected to be the year of wearable tech and, judging by recent activity, Moto has decided that it’s going to be a good one.
2013 saw the release of the Motorola Moto X and Moto G, two very popular phones for impressively affordable prices. The Moto G was and still is the best choice for a cheap handset around. Unsurprisingly, it’s also Motorola’s best-ever selling smartphone.
Moto’s parent company Google is currently working with LG to release its own smartwatch. A few months ago we may have found this surprising, but Google’s recent agreement to sell Motorola to Lenovo made it clear that Google was only ever in it for the patents, and not the hardware.
This is shaping up to be an interesting 12 months in the smartphone market. Where once it was a two-horse race between Samsung and Apple, we’re now seeing HTC, Sony and Motorola seriously picking up the pace. We’re also waiting to see what Microsoft does once it officially takes over control of Nokia. We could see a lot of market upsets in the coming months.
Then again we may not, but that’s what makes it interesting.