LG G Flex: more than a gimmick?


WhistleOut
05 February 2014

There’s something futuristic, and therefore undeniably cool, about curved displays. Today a phone, like the LG G Flex, might curve like a banana; tomorrow it might wrap around your arm or scrunch up into a ball.

But while we might imagine future applications for a phone or tablet than can significantly change its size and shape, thanks to a curved screen, is there any point to having a phone with a not-so subtle kink? We spoke with LG Australia’s Head of PR Phillip Andersen to get the low-down on this curveball.

WhistleOut: The curved display in the G Flex seems, to a cynical eye, like a gimmick. It is undeniably cool aesthetically, but does the curved display have any practical benefits?

Anderson: LG’s G Flex was certainly designed to look great but some of the practical benefits prove there is more to it than just aesthetics. Not only does the 6” curved Plastic OLED (POLED) display offer life-like colours and an immersive viewing experience, it also enhances the viewing experience because it has less glare compared to highly reflective flat black-backed glass.

LG’s G Flex is also the first smartphone curved to the contour of the human face, thereby reducing the distance between the users mouth and the microphone and resulting in enhanced voice and sound quality. The handset is also sleek, flexible, and fits easily into your pocket, while the ergonomics enhance the gaming and movie experience because the curved design fits in your hand so much better than a flat phone.

People are using their phones more and more for web browsing, messaging, gaming and video -- does the curved display improve the user experience in any of these areas?

We believe so – the 6” curved Plastic OLED (POLED) display offers life-like colour … as well as enhanced voice and sound quality. This is obviously of benefit to any user regardless of application. The ergonomics of the handset also enhance the gaming and movie experience because the curved design fits in your hand so much better than a flat phone.

Does the technology behind the curved screen improve other common smartphone gripes, like battery usage or outdoor visibility?

Yes – when it comes to visibility, the 6” curved POLED display enhances the viewing experience because it has less glare compared to highly reflective flat black-backed glass, thus serving to improve the visual experience both indoors and outdoors.

Is the G Flex the first of many curved mobile computing devices from LG? Will we see more curved phones this year? Tablets, perhaps even laptop displays?

Curved technology represents a giant leap forward in design and innovation and LG has been at the forefront of these developments. You will see continued product offerings from LG with curved displays in the near future, particularly in the TV category.


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