HTC One (M8) demand exceeding supply in Taiwan

31 March 2014

The HTC One (M8) is yet to make its debut in most countries, but it’s already launched in the UK, US and in its home country of Taiwan. In what can only be good news for HTC, demand in Taiwan is so large in its first week that HTC can’t keep up with its supply.

Between initial availability on March 25 th and the 28 th orders for the M8 doubled every day, reports Focus Taiwan. “Demand is higher than supply right now”, Sophia Tsai, GM of Pdaking is quoted as saying in the same article.

Understandable demand

We’ve been lucky enough to get our hands on the One (M8) and after only a few days we’re fast fans of it. It’s beautiful, fast and easy to use. Despite being very similar to last year’s model, the M8 will definitely be a contender in 2014.

It will be interesting to see if this kind of popularity carries over in to other markets, or if the One M8 is destined for the same disappointing sales as the original One, AKA the M7.

The One M7 was a terrific phone and was easily the equal of its main competitor and last year’s best-selling Android – the Galaxy S4. Yet, despite its fantastic user experience, the M7 failed to give HTC the sales boost it so desperately needs.

This year will be an important one for HTC as it takes on the juggernaut of Samsung and the up-and-coming Sony range of Xperia Z smartphones.

The M8 is a great smartphone, but as HTC learned last year merely providing a fantastic device isn’t enough. With any luck, Taiwan’s eagre adoption of the latest flagship is more than just national pride in a home-grown device.



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