BlackBerry’s first handset launch under the guidance of its new CEO should happen next month when the company releases its first budget-priced phone running on the new BlackBerry 10 platform.
The BlackBerry Z3 will hit stores in Indonesia first in April, with pricing estimated to be less than US$200. Other countries in Asia will follow soon after, with BlackBerry likely to focus on regions where BlackBerry penetration is already strong, like Thailand and India.
The model announced at Mobile World Congress is a 3G phone only, but BlackBerry has now confirmed that Z3 a global LTE 4G phone is will also be sold, suggesting that the company intends to push the Z3 into other larger Western markets, like the UK and US.
Aiming for the cheaper end of the market is a smart play by BlackBerry, and follows in the footsteps of other big-name phone makers struggling to find a foothold, like Nokia and LG. A couple of budget-priced hits and BlackBerry could be back in the black with a new army of brand fans to help spread the good word about BlackBerry 10 OS.