Foster's recent blockage of the proposed discounting on cases of beer by Coles and Woolworths is a lesson for any business contemplating a daily deal / group buying. It has reminded us all of the Achilles Heel in Daily Deals phenomenon - discounting can be dangerous and is used at the supplier's own peril. It raises questions about the long term growth rates of daily deals sites / group buying sites like Cudo, Spreets, Groupon etc.
Interesting results from the Brand Finance annual survey of the World's most trusted brands with Vodafone coming in at an impressively strong 5th position on the most trusted list, topping the list of telcos, and even pipping Apple in 8th position. Google came in with the 1st position in 2011, after a 2nd position in 2010, but we're betting that is going to change over the next 12 months as the paid link scandal and gross manipulation of Google results starts to really hit the mainstream. The New York Times headline says it all...'The Dirty Little Secrets of Search'.
Opinion - Today the internet is all a flutter with the announcement of the iPad 2 and Alex will look at the specs in detail. So, we're stuck with the name for a few years yet, but could it have been a better name to start with? As a giant iPhone, the iPad is a pretty impressive device, especially if you don't have an iPhone.
What could Aristotle and video game advertisements possible have to do with each other? Most of the time, very little. However, this video game advertisement blew us away and after our jaws came up off the floor, it was only Aristotle's description of pathos that we could think about. The ad feels like like having your heart stepped on whilst someone peels onions right next to you. And the ad is only for a video game.
Opinion: Last Friday, NAB went to the mattresses and started a war. They started calling out their competitors in their advertising, singling them out by name and targeting their customers by offering to pay their exit fees. There shouldn't be too much hype about this - it is not revolutionary and comes straight out of the first year marketing textbook. If you're not interested in marketing books, the same strategy has been thoroughly weaved into episodes of Mad Men.
(updated) Something had to give and it was the Nokia Operating System (Symbian) which has lost out. Nokia, the mobile phone manufacturer who led the smartphone market for many years and then watched other companies decimate their leadership position, has now changed tactics, and will now be working with Microsoft who will run the mobile phone operating system for Nokia smart phones.
Facebook are rolling out a new advertising unit which will be snapped up by the daily deals websites (Groupon et al) as it echoes the interaction that a Facebook user has with a brand and shows it twice on a user's page, rather than once. Facebook users will be familiar with the news feed which shows that a friend of yours has interacted with a brand.
The Telstra T-Box has long been rumoured to be getting some sort of access to Foxtel content, with The Australian reporting today that a deal is close between the companies. This would allow some Foxtel channels to be available on the T-Box to broaden the content options beyond the very limited IPTV channels currently available (7 Channels are currently available on the T-Box, like BigPond Sports and movie downloads on demand).
Some of us in the WhistleOut office are big fans of browser tabs - a feature available in most browsers nowadays, including Internet Explorer 7 and upwards. Note, if you are still on IE6, try your hardest to get off it and upgrade asap. The funeral has even happened. Get on it.